This is a YouTube video titled "want B2B jobs? send the right cold email. #shorts" containing a monologue or presentation from July 12, 2025, discussing a strategy for residential remodeling companies to expand B2B opportunities by targeting interior designers and architects with cold emails and follow-up newsletters to generate leads and stay top of mind.
We have this residential remodeling company that we work with on the east coast, and they wanted to broaden the B2B, so they were looking for interior designers to work with architects. What we did was we built a list of all the interior designers and architects in their area, and we sent out three old emails to those people. The first one said, partnership in the subject line that, hey, came across your website looking for a great interior designer to work with. You open for a call to see how we could work together. That email got seven responses. Of those seven responses, one of them said, hey, I actually have a project for you right now that I want to get a bid on. That company went out there and gave them an estimate and got the job. And I'll give you a pro tip. Take all those people that you emailed and then put them into a newsletter. That newsletter will go out monthly or quarterly, and you're staying top of mind. That way, when someone needs you, they say, hey, this is the company. You've been sending them all the products that you've been doing. Now, okay, let me reach out to this company and start working with them all from this cold email.