Phil Risher walks through how a home-service company doubled revenue in a year using local SEO, website optimization, and automated follow-ups. The tactics included a chat widget, mobile CTAs, and CRM-driven texts and emails. Revenue and lead numbers tracked monthly showed the gains.
Questions this video answers
From about $800,000 to $1.6 million (roughly doubled).
Started working with the company January 2023; comparing January 2023 → January 2024 (end-of-year results).
Leads were up about 30% year over year.
Website conversion rate was at 10%.
2022 year-to-date revenue quoted as 865 (thousands implied); 2023 year-to-date revenue quoted as about 1.5–1.6 (thousands implied).
Chapters
Helped this home service business double in one year. They literally went from 800,000 to 1.6 million after one year of working together. And I'm going to show you exactly what we implemented in their business. More importantly, I'm going to show you the real numbers. All right, so let me make myself a little smaller. So this is, these are reports that we send out biweekly to our clients. And I pulled this report because it's end of the month report that we did at the end of January. So we, we started working with this company January 2023, January 2024. The are the end of the year results. So the big ones I want to highlight is year to date revenue. 2022 was 865. Year to date revenue in 2023 was 1.6 or 1.5. Basically, this company doubled their revenue year over year. More importantly, when we, when we dig in and we look at the actual data, we can see that their jobs created year over year was more. Their leads inside of their CRM was more. And you can see their leads was up about 30% when their revenue was up double. And I'm going to show you some of the strategies that we implement to help with this lead conversion. Specifically, you can see their website conversion rate was at 10%. And so overall, like this is the data that we're extracting out that we're benchmarking ourselves on to help make sure that from a marketing perspective, we're helping this company grow. Let me break down some of the strategies that we implemented for this business and pretty much all the businesses that we work with to help them get this level of growth. So the first thing is when people do SEO, a lot of times it's all black magic and voodoo. So when we bring on a client and we work with them, we ask them, hey, what is your target service area? Like literal city, and also the target service that you want to offer. And so I'm going to show you an example. This is a different company, but it's the exact same thing that we do with all the companies. So this company told us specifically they wanted to do motor mediation in Boston. So if you notice, when we first started working with them, they weren't ranking too high. They were like 20s, 30s. And slowly over time, they started building their rankings after about six months to a year. So slowly this company starts ranking higher and higher, which is going to help them on their exact keyword for their exact city that they want. This is really how you would do SEO. This is how you would Track SEO performance and make sure that what you're doing is actually working. If we go down here, this is the second one they told us was asbestos testing in Boston. Very same thing. You can see the trajectory of stuff. You know, after six months to a year they start ranking for keywords and then they start getting better quality leads for the specific city and services that they want to optimize for. The next thing that we usually do if we don't rebuild a website, we go through and we optimize the website for the right call to actions. And what are the right call to actions? You got to have a chat widget on your website which converts people into leads. A especially in home service they have an issue, they want to get it resolved. So adding a chat widget also optimizing, you can see when you come to their homepage, you want to make sure that you have call now free inspection. Call us here. You want to have these call to actions right then and there. There's a recent report that 87% of people are going on Google and finding companies and doing their research off the website. Then when they go to your website, that's when they want to convert. So it's very important that you have call to actions on your website because people are spending 30 seconds on a website just to verify, you know, does this pass the grunt test? Is this actual real business and are they going to help me? So adding these call to actions here, another really big one that most people miss is on the mobile. So on mobile you want to make sure here you can see that they have these call to actions here that are sticky. Call now, free inspection. This is going to help your conversion rate significantly. The other thing that we look at when we look at implementing a good marketing strategy is yes, we want visibility, but as I mentioned in that example they're up 30% in leads year over year. What we really need to focus on is conversions. We need to pull people through this funnel so that we can convert the leads into sales. Converting the leads into sales is extremely important. And the way that we do this is we set up automations so when leads lead comes into the business we send it over to their CRM. Then we also set up text and email automations so that way they can start the process of nurturing this lead through their funnel. Requesting to schedule an appointment, requesting pictures, additional information. Same thing. When an estimate goes out in the CRM there needs to be some follow up process. Whether that's a text, email, automation over 1421 days there needs to be some process to follow up with estimates to get them to a sale. Very same thing when it comes to retargeting. We want everyone to go into a newsletter to be followed up with via text message and brought into retargeting as a returning customer. These are some of the strategies that we implemented in this business to help with automations to pull people through their funnel. So when we look at these numbers and we're talking about actual real growth, a big thing I would recommend is when you work with a marketing company, they should know your numbers. This granular like this is data that we're pulling and we're actually sending them, not them telling us this information. It's very important that you're on the same page with a good marketing team, that your marketing team understands what you do and how their work is performing. Because if it's not working, then you're just wasting money and wasting time. And by working, I mean growing your business. So if you like content like this, if you think that you need help growing your business and you want a marketing team that actually knows your numbers and knows how to scale businesses, that's what we do. I'll put a link down below and if not, be sure to hit like and subscribe. We post content like this all day and I'm happy to share the value. Talk to you later.
