We got 30% more leads in 6 months with this

One of our partner companies went from stuck to $200,000 per month in six months. And in this video, I'm going to walk you through the three marketing tactics we used on their website to increase their lead count by 30% so that you can replicate them in your business. One of the newer home service companies that we partnered with struggled for a long time with SEO companies and they felt stuck. Those SEO companies were pumping out traffic on their website, but they weren't focused on converting the traffic into leads. They felt stuck and defeated and didn't know where to go. So let's start with their website. What we had here was a company that had solid we website traffic. Before working with us, they were averaging 1369 people to their website per month and they were converting that traffic into leads at 2%. So I'm going to walk you through the three strategies that we implemented to increase their conversions for 30% more leads in six months. Number one, we implemented a chat widget that looks like this. This chat widget accounted for 20% of their lead growth. A chat widget is great because it converts website traffic into text message right from your website. Not only is this a great way to get leads for people that have question about the service area or the services that you provide, it's also a channel for communication that gets a 95% open rate. What that means is if it's 10 o' clock at night and someone wants to ask you a question, they can submit a chat here and it turns into a text message. Then when you respond in the morning, there's a 95% chance that they're going to open it and respond so you don't miss out on any leads. The second call to action that we implemented on their site was a pop up promo that looks like this. This accounted for 51% of lead growth. Most companies keep promos in their back pocket and use them in their sales process to try to close deals. What we recommend is offering your promo right on your website to convert website traffic into leads. How that looks. When someone goes to your website, you get a pop up promo that says get X amount of dollars off or get percentage off. And then you trade your name or your email and your phone number to get that offer. You see this all the time in e commerce websites, but very rarely do home service companies take advantage of this. Surprisingly, one of the best promos that we have is to lock in this year's pricing for the service. It's a great way to create demand based off of the incoming Price increase potentially of the new year. Here are four promos you could offer. The first one is lock in this year's pricing to avoid a price increase in the future. The second one is a certain dollar amount off, like $25 off a service. The third one is a percentage off, so get 10% off your service. And the last one is a buy one, get one off promo. And by the way, if you're a business owner doing over a million dollars in revenue and these strategies are helping you get unstuck, we actually do free marketing audits where we're audit all the call to actions on your website and give you the call to actions that you should use. You can go to flash consulting.com and set up a marketing audit. Worst case, you get some ideas. Best case, we help you get unstuck. And the third call to action was a quick lead form that looks like this. This form accounted for 21% of the new leads that were brought in and it's a game changer for a lot of businesses. Below the scroll of your website is the perfect opportunity to place this quick form. Most people just need a quick nudge when they're on your website to say, hey, it only takes 7 seconds. Fill out the form and get a quick estimate. I would recommend having these all across your site on your pages. That way when people come to your website, they don't have to go and click on get an estimate. Fill out a chat widget. It's just a little nudge that says, hey, get a quick estimate. All right, so here's the results of adding these three forms to their website. First, I want to make a quick note. As you can see, their website traffic actually went down a little bit. You see with most SEO companies, they're not optimizing for local SEO. They're trying to get traffic from all over the place to show business owners that they're increasing their website traffic. Who cares about new website traffic? We want traffic in the local area that's going to actually convert into leads. These three call to actions increased their conversion rate to 8%, resulting in a 4x performance and 30% more leads from their website. That 30% lead growth resulted in this company doing the best month that they've ever done in the history of the company. The business owner actually wrote a review about their experience. Here's what he said. I struggled for a long time dealing with SEO companies that didn't understand my business prior to partnering with Flash, and that's just what we've become, partners. They truly care about the success of my business. Leslie and Flash are absolute professionals, attentive, thoughtful, creative and hardworking. Flash is more like adding a marketing department to your business. Through regular meetings and reports, they keep us updated, just like if we hired a marketing manager to work full time, but for a lot less. What a tremendous value. All this to say if you're working with a marketing company that's not a true partner and looking at lead performance and actual sales growth, you're probably feeling stuck. So we increase their lead growth by 30% by optimizing those call to actions on their website. One thing we didn't discuss was getting them on the first page of Google for the correct traffic that they want to. So I actually made this other video to show you how we rank this home service business number one spot in six months so that you can replicate that as well.