Phil Risher exported a home-service client's past customers and sent SMS and email offering holiday-lighting estimates with 10% off. Thirty people booked appointments in the first hour, generating $30,000 in revenue. He also made $15,000 selling testimonials to past clients.
$30,000
30 people
10% off
At least two times per year
$15,000
We tested a new offer for a client and made 30 grand in the first hour. Here's what we did. We took all their prospects and customers out of their database and we sent them a text message and an email with a promo offer for a new product. We said, hey, this is your friends over at this home service business and we're going to be in your area next week doing estimates for holiday lighting. Do you want us to stop by? If you schedule before this date, we'll give you 10% off. They had 30 people respond and set up appointments which generated $30,000 in revenue for their business, all within the first hour. If you don't have a strategy to retarget your past customers, then I guarantee that you're missing out on hundreds of thousands of dollars for your business. You need to have these set game plans going out to your audience at least two times per year. I made an extra 15 grand by last month selling testimonials to past clients, by the way.
