Phil Risher shows how a client hit #1 in AI search in 10 days by turning customer calls into blog posts. A question about mold and rug cleaning ranked on Google's first page in Arlington without geographic keywords. The process uses a knowledge base to filter AI content and an automated agent called Turner to run the whole pipeline.
In this video, I'm going to show you how we got a business to be the top recommendation in AI search and AI overviews in just 10 days. And I'm going to break it all down in under 3 minutes. We get a call. Here's a client of ours. You can see who called their business on July 23rd. Here's the actual transcript of the call. The summary: a homeowner with asthma and mold hypersensitivity called to arrange professional cleaning. This call used their knowledge base and created this blog post right here. Automatically. So I'm going to pull up the blog post, should I get my rugs professionally cleaned if I have mold in my home? And you can see it links out to the business's websites. And now we go and we add it to the website. So if we go to their website, here's the blog post, should I get my rugs professionally cleaned if I have mold in my home? And it's all set up perfectly. Now this right here is a local search checker. So what I did is I put the search term in, which is the exact question that people are using right now because they're not asking keywords, they're asking conversations. Should I get my rugs professionally cleaned if I have mold in my home? Now, this is very important. Notice in here we didn't put anything about a geographical area, Arlington or anything. We literally just created this blog post as is. This local search checker allows us to put a location in. So I put Arlington, which they're not even located in Arlington. This is just their target area where they want to be shown. And then I clicked on page 1 of Google. Now, page 1 of Google, should I get my rugs professionally cleaned if I have mold in my home? And look right here. Yes, you should get rugs professionally cleaned, but only after the main mold source in your home is fixed. And look where it links to, this exact blog post. And you can see the knowledge panel over here where it's linking. This is the strategy. We take the real customer conversations from your calls. Take those call recordings, create content, and then instead of people asking them over the phone, now when they ask Google, ChatGPT, Gemini in your area, you're shown. This is exactly why we built Turner. Okay, so if you want to be the top recommendation in AI search and AI overviews, then the number one thing that you can do if you see what I just showed you is you need to take the real customer questions from your calls exactly how they're asking questions, and you need to create content on it. Now, Don't just go and put it into ChatGPT or Claude and get some type of slop back. You need to have this filter of a knowledge brain, and that could literally just be you analyzing the calls, giving your 2 cents on the actual stories and information on what the question is, then creating content from there and layering in AI on top of it. Now, obviously, this agent that we built, Turner, we do it automatically, and I'll put a link down below if you're interested in seeing how that works. But what I want you to take away from this is use real customer questions because people are searching now with conversations, not just keywords. And you need to have a knowledge base to build information on top of the questions to help you rank in the new way that people are going to be finding businesses online. So if you like content like this, be sure to hit like and subscribe, and I'll see you in the next video.
