Phil Risher shows how a gutter cleaning company hit first-page Google rankings in three months using a six-step local SEO process: keyword tracking, target cities, service keywords paired with locations, city-specific service pages, on-page optimization, and weekly iteration. He tracks progress with BrightLocal data across Salisbury, Woodleaf, Moxville, and Lexington.
We took this gutter cleaning and gutter installation company from nowhere to be found to the first page of Google in three months. And in this video, I'm going to walk you through the exact process that we did so that you can replicate that for your business. All right, so let's get right into this. The first step, there's six steps that we're going to go through. The first step is coming up with some type of tracking. The reason that tracking your keywords is so important is because if you don't know if what you're doing is working, then you don't know if it's actually good or not. So we use this tool. It's called Bright Local. What we do is we plot out all the keywords that we want to be shown for, and then every single week, it tracks our performance. So here you can see when we first started tracking June 19, they had 15 keywords in position 1, 21 and 2 through 5. And slowly we've been chugging away at this, and now they have 74 in position one, 87 and two through five. So a crazy amount of performance on this. And I'm going to show you exactly what we did. But the first step is come up with some tracking so that we can see our performance. All right, so let's pick this. So the second thing is to figure out what cities do you want to target? So you want to list out maybe your top five or ten cities. Salisbury, North Carolina was one of them. They wanted more commercial gutter work in Salisbury, North Carolina. So we set up tracking for commercial gutter work. Salisbury, North Carolina. And then the second thing, after we figured out what cities that they want, we figured out the services that they want to offer and then marry those together. And. And then we say, okay, for this keyword, how are we ranking? And you can see, slowly, we were not ranking at all. And then we started making strides, strides, strides. And now we're number two. And it's not just for this keyword. If we pick, you know, other ones as well, we can see commercial gutter work, wood leaf, similar thing. If we do gutter replacement in Moxville, you can see similar. They were ranking 14th. Now they're second. So these strategies work for all different kinds. You can see Lexington got a replacement. Lexington, North Carolina. It's not just that one keyword. You can use the strategy for a bunch of different keywords and do it over and over again. And I'm going to walk you through the exact strategy. So the first thing is come up with some tracking. Second thing, figure out the keywords that you want to rank for and the locations. Those are the second and third step. The fourth one is create what are called service area pages. So let's just pick this one. Salisbury. So we'll go to the actual search engine results page. I have this one pulled up here. So it wants to make sure I'm not a robot. I'll just go here because I have it pulled up. This is the one that we just looked at for Salisbury, North Carolina. You can see the Google business profile. They actually show up here as well. But you can see right here they're on the second page now, where before they were nowhere to be found. And then now they're on the second page. So let's go over here. So what this is, you can see in this URL structure. These are called service area pages. So we create a service area page like this gutter installation and replacement in Salisbury, North Carolina. All about gutter replacement, installation, information about it. And you can see a lot of the H1s and H2s are all going to be about gutter installation, specifically when it comes to Salisbury. Also the URL structure up here is going to say Salisbury, North Carolina. And the last thing that we do is we optimize for technical SEO. So we optimize for the title tag Salisbury, North Carolina. Meta description, Salisbury, North Carolina. And the H1 for Salisbury, North Carolina. This is the fifth step. So the fourth step is we create this page with the right URL structure. The fifth step, we optimize it for actual local SEO. And that's the title tag meta description h1 that has the service that you want to be shown for and also the city. All right, and then the last thing which is step six is you go back and you review this on a weekly basis to see what's working and what's not. If you created a service area page for commercial gutter work in Salisbury, North Carolina and it's not being shown, did I do it right? Is this working? Is it too competitive? Do I need to pick other cities? And you start going back and you start looking at is this working or it's not. And those are the six steps. And you can see you could do this over and over again. Salisbury, Woodleaf, Moxville. Right. And you can pick the difference, the services in the different cities and you can build it correctly and do this stuff. If you are stuck and you don't know how to do SEO and you don't want to learn how, and you just want to hire someone to do it. We do this, clearly, we do a really good job of it. I'll put a link down below. You can set up some time to talk. If not, you know, just take this and do this because you can see it's going to help you grow your business. Be sure to hit like and subscribe and we'll see in the next video.
