Phil Risher's company turned down a prospect below their $1 million revenue threshold but gave them free playbooks, a webinar, and coaching anyway. The prospect left a five-star review and they're positioned to work together once the client hits $1 million.
So we actually turned down this guy and told him, hey, we can't work with you. And he still left us a 5-star review. And the reason is, is because when someone sets up time to talk with us, we actually care about growing their business, whether we give them the recipe or we sell them the cooking. The whole goal of our business is to help people grow. And when you come at it from that angle, it comes across very authentic and natural to be helping people to win. And so in this case, he wasn't the right fit for us. He wasn't in the right industry. And so Seth, our sales guy, said, hey man, you know, he goes through and, you know, figures out what their business is and they were a little bit under $1 million, which is who we typically work with. And so we say, hey, you're probably not the right fit for us, but we want to make sure that you have the recipe of how to get to $1 million so that way when you get there, we can help you grow your business. So he went through and walked him through the playbooks, gave him the recipe of exactly what to do, even sent him a webinar that we did on this exact playbook for B2B partnerships. And the guy was so thrilled that he got all of this knowledge from Seth that he went and left us a 5-star review. And what we found a lot of times is that once these guys get to $1 million, They know where they're going because they recognize that the value that they got from us and the less— we didn't try to sell them some small thing or something. We said, hey, when you hit $1 million, come back and work with us and we'll help you grow your business to $3 million.
