Phil Risher stopped a client's $2,500/month Google Ads spend and moved it to Yelp instead. The next month, that $2,500 on Yelp returned $25,000 in revenue for the HVAC business. Most agencies push their standard services; Risher's firm chases outcomes.
I'm going to tell you how I got this home service business 10x returns by turning off their Google Ads. We were running Google Ads for them, $2,500 a month, and we were pulling return on ad spend, and they were in a very competitive market, like $100 million HVAC businesses right next door. We said, hey, let's give Yelp a shot. We have a good playbook over there that we know can produce 5 to 10x return. The first month, $2,500 ad spend generated $25,000 in return on ad spend. The business owner's like, why didn't I do this sooner? We told him, it's because you thought Yelp was a scam. It took us pulling the data in order to get you to make the move. Look, there is no blanket marketing strategy for home service businesses. And if your marketing company keeps telling you, yeah, it's only Google Ads and SEO, well, that's the problem because you're paying for outputs instead of outcomes. And this is what makes a consulting company different than a typical agency is that we don't care how you grow your business. We just want you to grow so that way you like working with us. So if you're tired of working with cookie cutter agencies, shoot me a DM and I'll walk you through exactly how we can help you scale your business.
