We worked with a home service business that had traffic but no conversions.

If you're spending a bunch of money on ads for your home service business, but you're not getting the leads, your ads might not be the problem. We had a home service business that we were working with and they weren't getting the lead flow that they needed to get. People were going to the website, but they weren't converting into a lead. So what we did was we went back through and reconfigured their landing page. On that landing page, we updated the call to action, and on the form we shortened it. We got rid of three different fields. The other thing we did was we added real pictures on the landing page with logoed shirts and before and after pictures. And their conversion rate in the first two weeks of doing this increased 20%. So they went from zero leads to five leads leads in two weeks just by making these updates. So just because you're running ads doesn't mean that your ads are broken. It could be the landing page that you're running them to. This is why you need to work with a company that follows everything through, from running ads to leads to return on ad spend. Because there's points in the process that can break down that you need to fix to help you grow your business.