An HVAC contractor doing $1.7M annually was closing 47% of estimates. After adding automated follow-ups, their close rate jumped to 52%, generating five extra closed deals monthly. That's $150,000 extra revenue per year with no new leads.
A 5% close rate increase can change your entire year. We had an HVAC contractor, they were doing about $1.7 million, and he was closing at 47%, which is not bad, but he didn't have any automation to follow up on his estimates. He would just go out, send the estimate, and no one would follow up on them. We turned on an automation sequence and he jumped 5% to 52% close rate. But the bigger deal is the revenue that it produced. His average ticket was $3,000. He was doing 100 estimates per month, so he closed an additional 5% of those. So 5 more estimates for $3,000, which is $15,000 without any more ad spend, any more leads, $15,000 a month. It's over $150,000 in revenue without spending a dime. It's just tightening up your process.
