Phil Risher explains why total website traffic is meaningless for local businesses. Focus instead on local visitors who convert to leads, using localized content, service-area pages, and conversion tools like estimate calculators and click-to-call buttons.
You might be thinking more website traffic means more sales, when in actuality what you want to be looking for is more local website traffic. When you work with a marketing company, if they're just looking at website traffic growth, who cares? If you get leads from all over the place, you want leads that are local. That means that you need to be optimizing for local marketing. Some ways that you can do this is creating localized content like blog posts, case studies that have to do with your local market. Also creating service area pages for the local area that you serve, and then optimizing your website to track for specific local rankings which most companies don't look at because they want to look at that vanity metrics of more website traffic when they're not actually looking at localized traffic. And one other cherry on top. You need to have the call to actions on your website. Estimate calculator, chat to text, call now button on mobile. That's going to help convert the website traffic into leads. You could get website traffic all day long, but if it's not the right website traffic, you're not going to grow your business. Shoot me a message and I'll do an audit for you to show you the best way to get more leads from your website.
