Phil Risher says home-service businesses hit $1 million through referrals alone, but scaling to $10 million needs a second engine: a data system to track operations, automation for leads and follow-ups, and digital marketing that spends smart. His process claims to add $250k to $1 million annually.
Most home service businesses don't have a growth problem. They're missing a second engine. What got you to $1 million is usually referrals and word of mouth, being the number one salesperson and just showing up and doing a good job. To get you to $10 million, it takes a second engine. It takes you killing the hustler and becoming the leader and building out 3 specific parts. You need a data engine to make sure that you have good data because you can't be seeing everything on the job sites. You know, all the stuff that's happening. You need to have automations so that nothing slips through the cracks. All the leads, all the estimates, everything has a process to get nurtured. And then you need good marketing on top of it with data-driven digital marketing to make sure that you're not just throwing money at more leads to try to grow, but actually growing your business through data. So my book is coming out in a week or two, and it's literally the game plan of exactly how to do this. And the reason I know how to do this, because I did this at a $3 million home service business, and now we help home service businesses implement this exact process to add $250,000 to $1 million in 12 months to their business. If you want a copy of it, comment book and I'll get it to you.
