What does Googles recent “Helpful Content” Update mean for your business #smallbusiness

Google's helpful content algorithm update. It was rolled out in August and now again, it's being rolled out even harder in December. And basically what this means for your business is that content that's created specifically for search engine optimization. Think like your service area pages or things that are just built for SEO. What Google is telling us is that they're going to start preferentially ranking things based on being helpful. So for businesses creating content like if you're a carpet cleaning company, how do I get stains out of my carpet? Or what to look for when hiring a good carpet cleaning company, helpful content. Google's going to be prioritizing that because in their search algorithm it's obviously important to give answers. And so it's going to look for content that's giving answers. One way that we. One thing that we utilize that could be beneficial is using Google Search Console. What this allows you to do is to see the queries people are searching and then taking those queries that people are searching and creating content around it. It's awesome for SEO, but more importantly, it creates helpful.