What Does Phlash Consulting Do

Hi, my name is Phil Risher and today I'm going to walk you through what exactly does Flash consulting do to help local service businesses grow using technology and digital marketing? Alright, so in our videos before, we've shared this customer journey, and this is the Flash customer journey that we use for all of our clients. So the first thing that we want to do is we want new customers to come into the sphere of the business that we're working with. So we want to create visibility and so people find you by searching something online. So SEO, search engine optimization, they see an ad online for your business, they see your social media posts, they get referred to you, they get direct mail or they get a prospecting call. These things happen and they come into your funnel which comes onto your website, they call you, they interact with your business in some capacity. And so the next phase of digital marketing is conversions, which is people find you and then do they convert into leads and then ultimately do they convert into a sale. And so we use automation, we use technology, artificial intelligence and try to push people through the funnel. So when they find you, then they convert into a lead and then ultimately when they come out the other side, are we retargeting those people and asking for reviews, referrals, newsletters, social media, texting campaigns, returning customers, and then bringing back into the funnel. So the three pillars of what we do is we help companies create visibility, we help them convert more leads, and then we help them retarget the customers that come back into the funnel. And so I'm going to go through the actual services that we offer. And we work in a holistic model. So we want to be your marketing team. So we talked about these pillars, visibility. So inside of visibility we do local search engine optimization, which is your off site SEO, which is a strategy that we could discuss on a call, an on site SEO strategy, which is your website and your on site ways that people find you. Social media ads, service area content, content creation, specifically for being found by geographical locations, case studies, blog posts, web development, business to business marketing. This is all things that we do to create visibility for our clients so that they can be found online or out in the marketplace. Then when they come to your website, how are they converting into leads? So we track website visitors into conversion and our goal is to get to 10% conversion rate. So if you have a thousand people that come to your website, you should be getting 100 leads from your website. And so we do this by using Google Analytics and we have technology that helps that process get better. So we track it on a monthly basis of what is our conversion rate? It's a big number for us. So website management, just general management of conversions. You know, AB testing. Is this working? Is this not working? Web chat, web form automation. Someone fills out a web form, do they get a text and an email back? Prospect nurturing. So maybe someone. You call them and they don't answer, are we constantly nurturing them? We have technology for that. Online scheduling, Google Analytics, Google Search console. All the stuff that we're looking at for conversions and then putting it back into our visibility and tracking it all the way through to some type of roi. Then when they come out the other side, are we retargeting them? So we're creating monthly newsletters, we're creating text message campaigns, email campaigns, voicemail campaigns, social media posting, retargeting people back into the funnel. We're helping with review requests, we're responding to reviews, we're helping with referral requests and coming up with strategies around that. And then general, we are a marketing consultant that is helping you in your business. So whether you need a flyer created for a local fundraiser or. Or you need something created, we have graphic design team that's gonna help you with that content creation. In general, we can help with creating stuff on your website. You have ideas, we help implement them. We meet with our clients monthly. We send out biweekly reports of what's going on in the business, what we're seeing, things we need to work on, things they need to work on. Just general marketing. Someone reaches out to you about a product or service and you say, man, you should really talk with Flash consulting because they're gonna be able to tell you about our business and see if it's a good fit. And generally, we are your outsourced marketing team. So we have a team of people working on your business in all facets to help create visibility, to help convert more leads, and then to help retarget people back into the funnel. So if you're interested in learning more about this, go and set up a meeting on our website. We'd be happy to talk with you. You can email us@infoashconsulting.com and we look forward to learning about your business. Not everyone is the right fit, but we are looking for the right f this to help them grow. If this video was helpful, be sure to check out more on our YouTube channel. We post videos about a lot of these different strategies and ways that companies can implement them. And if you want a company like us to implement all these strategies in your business, that's a good fit for us. Thanks. And I look forward to meeting you.