Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

what if your biggest marketing problem isnt your marketing? #shorts

24 May 2025 · 0 min

Watch on YouTube

0:24

A short YouTube clip (Phil Risher) arguing that marketing problems are often framed too transactionally around ROI. The speaker urges a shift to relationship marketing, emphasizing ROR (Return on Relationship) and describing customer goodwill as deposits in an "equity bank" that lead people to recommend you.

Traditional marketing and business. We're very programmed to have this ROI conversation. Unfortunately, it's what we've been trained. It's what we've been taught. It's very transactional. With relationship marketing, we have to think not so much in terms of roi, but ROR return on relationship. We're depositing things into an equity bank over time because when people feel good, they start to conspire to tell others.