What is text marketing?

What is text message marketing and how can you use it for your business? In the 1980s, people were sending telegrams. In the 1990s, people were sending postcards. In the 2000s, people were sending emails. And now people are text messaging. The reason text messaging is so important is because it gets a 98% open rate, which means if you send out 100 emails, 98 of them are going to be seen on someone's phone. This is really beneficial because if you want to get a message out to people quickly and effectively, this is a great way to do it. So some examples of using test message marketing in your local service business is when it's time for spring cleanings or fall cleanings, or you have a promo that you want to send out, or after a certain amount of time, let's say six months, you need to reach out to someone to redo service. A text message is the best way to get in front of them and have them text you back very quickly to opt in for service. What we found is that typically you get a 90 to 100% open rate and you typically get a 5 to 10% response rate on your text messages.