What is the difference between a consulting company and a digital marketing company

In this video we're going to discuss what is the difference between working with a digital marketing company and working with the digital marketing consulting company. And so at Flash Consulting, we are a consulting company first and a digital marketing company second. What exactly does that mean? So in this video I'm going to go through the differences between working with a digital marketing company and a consulting company. So when you work with a consultant, you get a much more hands on approach to doing business. And this is with any consultant that you work with, they are working with you in your business and on your business and making recommendations and using their depth of knowledge to make recommendations to help you ultimately grow or do whatever you need to be done. And so it's a much more hands on approach to marketing. So to give you an idea, we have this layers of digital marketing. So most companies that do digital marketing do some type of like social media, content creation, ads, SEO, website design. And the next layer to that, which is what we do differently is we take the analytics and the reporting and then we work with the companies to develop a strategy around that. And some good digital marketing companies do this as well where they take the reporting and put it back into the business and then also the growth and roi. So one of the big differences of working with a consulting company is that we actually get into your CRM. So whether that's service titan, service monster, service fusion, whatever it is, we go into your CRM and we look at revenue, we try to look at company metrics, we try to look at call metrics and we also want to look at our campaign scorecards. So whether we're running campaigns for specific Facebook or Google or what have you, it's really beneficial for us to be able to use the CRM to see how we're doing for generating new revenue. And so going into CRMs is something that's very different. A lot of digital marketing companies don't get into CRMs because everyone has a different CRM and everything can be different. And that's the beauty of working with a consulting company is that we can actually take the content and the creation and the SEO and the website design and then look all the way into your CRM to say, is this actually generating money? Is this, is it actually generating roi? And if it's not, why I would say the last thing that's different and digital marketing can do this too. I think it's just general. The way that we do business is let's say you have a great idea and you want to try and implement it and it's not necessarily something specifically for marketing, but it might have to do with technology or your website or digital marketing in general. We can come up with ideas with you on ways to use technology or digital marketing, your website or Facebook or social media to, to bring that forward. So one idea that comes to mind is everyone's having an issue with hiring. So how can we use your current online footprint, whether it's your website, whether it's forms, whether it's automation to help with hiring people. And so that's one thing that we've been working on with our clients, but there's a bunch of other things. Maybe it's how can we come up with a business development strategy for business to business outreach and how can we use technology to do that? Whether it's by creating forms or creating lists for people to call on, there's a bunch of things. So that is the difference between a digital marketing company and a consulting company. Neither is right or wrong. There are phenomenal digital marketing companies out there that they have this set process that they do this, this and this. We have a set process that we do this, this and this. But each client, we take more of a hands on approach to the client's needs and what they want. And so if you're interested in learning more about digital marketing or even consulting technology, digital marketing consulting, I'll put a link down below. We also have a couple different resources down below that might help you out. And be sure to like and subscribe. If you like videos, we post videos on how to grow your local service business and we'll see you in the next video.