Phil Risher talks to a buyer who spent $30,000 on marketing but made only $1,000 in revenue. The real problem wasn't the marketing. The buyer couldn't answer basic questions about booking rate, lead management, or close rate. Without a working sales system, marketing money gets wasted.
Marketing did not fail this business, the sales system did. I was on a call earlier this week and a guy bought a business that was doing no marketing. He had just spent $30,000 on marketing and he got $1,000 in return, and he was frustrated with marketing companies. And when I asked about his booking rate and his lead management plan, his average ticket, his close rate, he was literally at a loss. He could not answer. Marketing alone will not grow your business.
