YouTube video segment by Phil Risher advising duct-cleaning companies to pursue B2B partnerships with local HVAC contractors. He recommends building a list of area HVAC contractors, offering referral incentives or kickbacks, and positioning duct-cleaning services as an add-on HVAC contractors can offer during inspections to generate consistent leads.
And this is a huge area of opportunity for duct cleaning companies. And it's this section right here, Business to business. So retargeting or specifically targeting H Vac contractors to refer you for duct cleaning is one of the biggest areas of opportunity to get a consistent lead flow from people that are already talking to your target market. So how does this look? Let's say that you build a list of all the H vac contractors in your area and then you reach out to them and say, hey, I do duct cleaning. If you refer me business, I'll do X, Y and Z, give you a kickback, or whatever you want to decide to do. Maybe they just don't do duct cleaning, so now they can offer that service so that they don't go to a competitor, for example. And so this business to business section is a really, really great opportunity to get in front of people that will incentivize them to sell your services. So for example, an H vac contractor goes out for their fall or spring inspection, and they're armed with, hey, have you had your ducks clean recently? It looks like your return is dirty here. We actually partner with a duckling company. Here is the link for that.
