Phil Risher explains why service businesses don't convert more leads: they skip the proposal and email follow-up. Send a formal proposal so prospects can discuss it with their partner, then automate two-day follow-ups with helpful content to push them toward closing.
You probably get this call all the time. The call is, hey, how much does it cost to do this? Sounds great. Let me talk to my wife and I'll get back to you. Let me talk to my husband, I'll get back to you. That happens all the time. Are you going to really call that person and follow up with them? No, the ball's in their court. But what you can do is you can say, hey, I totally get it. Let me actually get your email and what I'm going to do is I'm going to send you a formal proposal or whatever we discuss. That way you have for your record, you can review it with them, right? Maybe a little bit about our company. Now you capture that email, then you can go into mailchimp and put them into your automation that now it's going to follow up with them in two days and say, hey, just want to make sure you got the proposal. Here's a recent blog post that we did about pre removal in this area. And so now you're building those retargeting strategies to try to get people from lead into their sale.
