Phil Risher explains why Google Maps shows wrong results for service businesses like electricians and HVAC companies. Reviews count for 17% of your ranking. He walks through optimizing your Google Business Profile and building a simple website with a clear call-to-action to convert leads.
17%.
"Set up a call now."
I'm sure you know 15 people that will leave you reviews if you've cleaned your mom's carpet or something. That is how you can get a leg up in this area. And again, this is organic. So Google is recommending these three companies when if you see there's 223 million results. But we know that what it takes to get ranked on the Google Local pack, there's all these things. The first one is having your Google business profile optimized, right? There's other videos on how to do that. But the most important thing you can do is to get your reviews, because reviews are 17% of your ranking. So when we look at this, I just gave you two strategies on how to get some visibility in your business. The next thing we're going to look at is how do you actually convert leads? So people either find you on Google and they go to your website, or they click on this and they call you. And so this is really important is to have some type of a simple website. So when we look at our website here, I think just to get started, you got to have a call to action. Ours is to set up a call now, but maybe you have one that says get an estimate.
