A short YouTube clip by Phil Risher offering practical advice for HVAC/air-duct businesses on improving lead conversion after gaining visibility. He highlights common failure points (busy receptionists, no follow-up), recommends streamlined contact flows and business-specific web forms, and suggests using an online pricing calculator that provides cost estimates in exchange for contact information to convert organic search traffic.
Chapters
Okay, you got the visibility, whether it's business to business, SEO, online, direct mail, whatever. Then what happens when they actually contact your business? And this is something that we run into a lot with businesses. They either have a receptionist or one person who's answering all the leads and trying to book the appointments. But what happens is that person's on the phone and so there's no follow up. There's no way to get a lead in. Maybe for these business to business people, you have a separate form on your website for H vac contractors that they can fill out. There's a bunch of different ways to convert these leads, but you want to come up with a strategy that's going to be streamlined for your business and be very efficient for the people that you're working with. One other way that you can convert more leads is this organic search. Someone searching for duckling, they go to your website, I would say 70% of the time. The two things that they want to know is how much is it going to cost and when can I get it done? Give them the price, but then get something in return like their contact information. So if you create calculator on your website that gives them the price and then gives you their contact information, that's a great way to convert leads.
