Phil Risher tells home service businesses to push hard when competitors go quiet. Send promotions to last year's unclosed estimates, create work for idle staff, and tighten your lead management so prospects don't slip away.
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Request it by sending Phil Risher a DM (direct message).
I don't think I've been this busy during the slow season. It's awesome. Most home service businesses just say, oh, it's the slow season. It is what it is. You need to have a proactive game plan to get through it. So here's what you can do. First, all the estimates that you generated last year that you haven't closed, give them some type of a promo offer. This allows you to leverage the estimates that you already have to convert them in your slow period. Second, what you want to do is start creating opportunities for your people to go out and do work during this time period. You don't have to do promos when you're busy. You need to do them when you're slow. And the third thing is, you want to make sure that all of your leads are being managed. So you need to fine tune your lead management process to make sure that you're not missing out on any opportunities and they're just slipping through the cracks. I actually put together a playbook on 11 Ways to Get new customers that will open up the floodgates for your business. If you want that, it's free. Shoot me a DM and I'll send it over to you.
