Phil Risher shows a sales tactic for trades: let price shoppers keep your discounts while they compare competitors until installation day. It's designed to stop them from walking away to get other quotes.
We shut down the shoppers with a thing called our pledge or our price and value guaranteed, however you want to call this. So this is going to be inside of your presentation. And in the very last page of our presentation, it's going to be a page. And we let them know that before we jump into the, you know, the elephant in the room, which is your investment, I want to share with you one of the reasons why I work for this company, why I love this company so much, Phil and it's our price and value guarantee. And price and value guarantee. All this is, is a few years ago, our owner wanted to change the way that people bought home improvement, and he wanted to bring peace of mind back into the home improvement buying process. And the way that he's going to do this is he's allowing you to go ahead and take advantage of all the discounts and incentives that we have available while I'm here, and he's going to let you continue to shop us out until the day of the installation.
