A marketing consultant explains why saying yes to everything kills your business. He describes a client whose previous agency wasted money executing a bad idea instead of pushing back. Real consultants challenge clients, not just take orders.
Not being an order taker, being more of a consultant. So not just saying yes. One of our newer clients said that he had an idea, and he told his previous marketing company the idea, and they just ran with it when they shouldn't have because it costs lots of money. Like, they should have told him it was a bad idea, and so he was like, please tell me, like, when I'm focused on the wrong thing.
