Phil Risher found that most home service businesses don't track their return on ad spend, so they have no idea if their $20,000 ad budget actually makes money. Once you know your ROAS, you can pinpoint whether the problem is bad leads, a weak sales process, or wasted ad placement.
$20,000
The moment that I realized that most home service businesses have no idea what their return on ad spend was an immediate light bulb that I need to solve this for home service businesses. And I did it. Once I solved this problem, I knew that I could help every single home service business run better ads to grow their business because most home service businesses are flying blind and just gut feeling. I'm spending $20,000 on ads and I have no idea if it's generating money for me. When we solve that problem, then we can fix the problem. Is it the leads are bad? Is it that the sales process is bad? Is it that we're not focused on the right place to run ads? These are the questions that you need to be asking. As you know the return on ad spend. Once I solve this problem, now I can go and help more people solve the problem in their business.
