Phil Risher explains why home-service owners earning $1M-$10M end up managing marketing instead of growing. The main culprits: CRM data you can't read, scattered automation tools, and juggling three vendors at once. He scaled his own business from $3M to $5M by fixing these problems.
There are 3 bottlenecks that I see in every single home service business between $1 million and $10 million. Number 1, they are stuck trying to make sense of their data in their CRM. They're trying to pull return on ad spend data. They're trying to pull out reports to see if their marketing is working and how to grow. Number 2, they're trying to patch together some automation tools to make sure that they have a lead nurture sequence, an estimate nurture sequence, follow-up texts and emails. And number 3, they're chasing around trying to manage a vendor for marketing, and they're trying to piece together outputs instead of outcomes. And I call it the 3-vendor trap. They're trying to do all this stuff while growing their business. They're basically a marketing manager inside of a business owner's body trying to run around. I faced this at my home service business when we were at $3 million. And once I fixed it, we went to $5 million and then sold to private equity. If you want a company that fills the gap with those 3 things, so you can focus on growing your business, comment roofer, and I'll show you the 7 playbooks that we built that add $250,000 to $1 million in the next 12 months.
