You dont have a lead problem you have a lead management problem. #shorts

Most people have a lead problem, when in fact they have a lead management problem. When I started at a $3 million home service business as director of business Development, it quickly came to light that we didn't have a leads problem. We had a management problem. We were getting 50 to 60 leads per day, and we got one shot at every single lead with no other lead management process at all. Leads would literally come through on our outlook email, and then we'd print them out and put them next to us and put a check mark if we called them, and then it would pile up and then hopefully try to call them tomorrow when we were slow. That's not a lead management plan. What we figured out was that we need to put a better process in place. So that way it's not just one and done calls. And when we call someone from a web form and they don't answer, we have a lead nurture sequence in place. So here's what we ended up doing. We took all the leads that came in, calls, forms, emails, chats, and we got their information and we put them into a lead nurture sequence that ran for seven days. So we would call and text them and email them educational content. Ultimately, we ended up growing that business from 3 million to 4 million in the first year. Having a lead management system was one of the biggest things that moved the needle for growth. So if you're doing over seven figures in business, nine times out of 10, it's not a lead problem specifically, it's a lead management problem and getting the juice out of every single squeeze. If you're closing 40 or 50% of the leads, the other 40, 50% are wasted money. And if you're spending 100 or $200 a lead, you're literally spending thousands of dollars on leads that you're not even closing. That's why you need to have a lead management plan.