Phil Risher argues that companies making 1 to 10 million in revenue don't have a marketing problem, they have a follow-up problem. Most leads slip away because of poor follow-up systems, not because marketing isn't working.
We only work with companies that are 1 to 10 million in revenue as our bread and butter. The main reason is because they have the problems that we solve. Because I was in their shoes. Usually they don't have a marketing person that they can hold accountable or to work with on a monthly basis to strategize. They don't have responsiveness, they're just emailing a support email. They don't have a marketing partner that gets into their CRM builds automations, uses their CRM data to make decisions from a marketing perspective. And they also don't have a team that can go in and do everything like a done for you model, email, email marketing, social post, blog post, there's still a lot on them to do. So that's kind of our bread and butter. People that are not is like if you're too small and you're still out on the truck, you don't have the time to devote to actually building out a team and managing all these different parts. And the big thing is like we could generate leads, but they don't actually close or convert into sales. And you think that it's a marketing problem when it's actually an infrastructure and a sales problem or CSR problem. You're not getting back to your leads, you, you're not managing the leads, you're not managing the estimates or following up with the estimates. And then you think that it's a marketing problem, which is why it's not the best fit for us, because then they look at us and say, oh, this is not working. Usually companies that are trying to fill a void in their business from a marketing seat where the business owner is the one that's trying to spearhead all this marketing and figure out all this data and all these automations, they would work with us because we just do it for them and bolt it onto their business.
