Phil Risher argues that generic gutter content like "6-inch vs 8-inch gutters" won't rank, but hyper-local content will. A case study about downspout placement causing foundation problems, tied to your neighborhood and local manufacturers, hasn't been covered yet and gives you an SEO edge.
There's nothing I can post about gutters that hasn't been posted yet, right? Well, no, no, that's not necessarily the case. Okay. Google just put out in their white paper how to rank in AI search, and they talked about creating unique content for your business. Yes, someone might have made a blog post about does it make sense to do 6-inch gutters versus this or something like that. However, they probably haven't made content that in your specific area, this neighborhood, the manufacturer put these 6-inch gutters on there, but they really should have put 8 inches. So we've been doing that a lot on these and When they put their downspouts in over here, it was actually an issue with the foundation. So we've been moving a lot of these. No one's ever made content like that before.
