Phil Risher breaks down three marketing tactics home service companies think work but don't: outsourced SEO, paying for leads on Angie's List or HomeAdvisor, and Facebook ads without knowing your numbers. Facebook ads can work if you understand unit economics.
Here are three things that home service companies think will land them new clients that will really never work. Number one, hiring some random person overseas to try to do SEO for you to rank you Number one on Google. That somehow blackmagic and Vudu is going to magically make it happen. Nine times out of ten, it's a waste of money and it's not going to work. Number two, Angie ads. HomeAdvisor. We all know that they just farm out the leads to everyone, but somehow they always have leads available in case you want to spend more money. And. And then the third thing is Facebook ads. I'm going to put a little asterisk here because if you have the right game plan, you're going to be able to execute if you know your numbers. But if you don't, you're probably just throwing money at Facebook, praying for leads. So if you're looking for actual marketing strategies that are going to double and triple your profit, like some of our clients did last year, you can set up a marketing audit with us. We'll go through and audit exactly what you're doing and give you the game plan, whether we work together or not, to help you grow your business. You can DM me audit, and we'll set that up.
