Phil Risher shows how one client jumped from 36 to 4,632 reviews by ditching automated requests and having technicians ask customers face-to-face with a QR code instead. People leave reviews for people, not companies.
Here's why. Your competition has five times more Google reviews than you. I can guarantee that because I helped the company go from 36 Google reviews to 4,632 Google reviews by implementing this process first, we got rid of the automation. The automation is trash. Yeah, it's a good catch all for lazy businesses. But what you want to do is at the point of sale, when you just solve this person's problem, you're the hero. You fix their thing. You need to have your technician ask for review with a QR code and ready to go right there. Of course you can have the automation to catch it on the back end. People want to leave reviews for people in logo shirts that they just had in their house for two hours walking around their precious house. They don't want to leave a review for a business. They want to leave a review for a human being. So most companies just rely on the automation. That's why they don't have enough Google reviews. That's why they're not actively building it into their culture to get reviews.
