Phil Risher shows business owners how to feed AI their actual sales calls and transcripts instead of asking it to invent. A $7M business owner used real lawn-care conversations about sod installation to generate blog posts and marketing content that actually converted.
I talked with a $7 million business owner about this and he's like, oh my gosh, this is amazing. You as a business owner are starting your creation of content on ChatGPT or Claude. So you're going to Claude or ChatGPT and say, write me a blog post about the best time to do sod installation. The problem is, is that inside of your business is the unique stuff that's happening that you need to start the conversation there and then educate the large language models on your business. Now here's the whole crux of it is how do you actually do that? Use call tracking numbers or some type of thing to get your call transcript. Take a call transcript, go to ChatGPT ChatGPT, now you're starting with the anchor. You're not going to ChatGPT with asking it to make stuff. You're using the actual content from your calls and then start building content from there. And let's say, you know, in lawn care, you might not talk to your customers every single day, every single week. You might just, you know, be on a rotation. You can also do it in your sales calls. Let's say you were to just turn on the voice memos on your phone and record a sales conversation and get a bunch of the objections. You could take that same transcript and do the exact same thing with it. So good.
