Phil Risher explains how to rank higher on Google. You don't lose to competitors because they're better. You lose because Google doesn't trust your site yet. Respond to reviews, follow EAT principles, and fix your user experience.
Your competitors are showing up on Google above you, not because they're better, but because Google trusts them more. Here's how to build trust with Google. First, you want to make sure that you get reviews and that you respond to reviews, good or bad. Google wants to know that you're interacting with your customers. The other way that you build trust is making sure that you're creating content that fits their EAT principles. E E A T Experience, expertise, authority, and trust. The last thing that you can do is have a website that looks great that people can use and interact with, because Google wants people to have a great experience with the people that they recommend. If your company's invisible on Google and you're not building TR DME Audit and I'll do a complete marketing audit for you of your entire SEO strategy and give you the game plan to help you rank above your competition.
