Your CRM is more than a tracker. #shorts

Your CRM is a profit center pretending to be admin. You're missing out on growth opportunities for your business by not putting them together. Most people look at their CRM as I need to book all my jobs in here. I need to keep track of my payments. Yeah, of course it's good to keep track of things, but it's a profit center holy grail for most businesses and they never touch it. What they should be doing is going into their database, pulling out all their past prospects and customers, and sending them an email with a cross sell. They already know they can trust you. It's a gold mine. The second thing is they need to be pulling out their data. They need to know that they spent $2,000 on Google Ads and that generated $10,000 in revenue. The only way that they're going to know that is if they go into their CRM and pull out the data. And the third thing is they need to look at new customer count. If they don't know how many new customers they had coming into their CRM on a monthly basis, how do they know what their customer acquisition cost is? How do they know that they spent $10,000 and they got one new customer for $10,000? They don't. So yes, it's good for an admin to book your jobs to go and make sure your payments are done, but there's a gold mine sitting there that most people never touch. In my home service business, I was at a $3 million business that grew to $5 million. And the number one unlock was taking the CRM data and pairing it up with marketing. Because marketing is out here doing its thing and your CRM data is out here doing its thing. And you needed to work together to know what's working and what's not working. If you have a marketing company that's not using your CRM data to help you grow, you're missing out on growth opportunities. There's.