Phil Risher says marketing companies that ignore your CRM are leaving money on the table. Your CRM data shows which ad spend actually converts and what jobs it generates, letting you scale what works. Most vendors never connect ads to CRM results.
Phil Risher
If you think your CRM is just for you and your marketing company is not using it, you're doing it all wrong. Your CRM holds a goldmine of data that any good marketing company would want access to. Specifically, they want to be able to pull out a return on ad spend every single month from your CRM to prove out that what they're doing is working. On top of that, they would want to know the specific types of jobs that are coming from the ads that you're running in order to take that money and put it back into what's actually working. You see, most companies don't tie the knot all the way through, and they get on a call with the marketing company and they say, hey, how are the ads performing? They should know these things, which is why home service companies get frustrated with marketing companies. If you're tired of working with marketing companies that are not giving you a holistic approach to marketing and using the data that you already have, shoot me a message. I'll walk you through a quick playbook of exactly how we would scale your business and give it to you for free.
