Phil Risher shows how to turn sales calls into marketing content. Record them with permission, transcribe for SEO, and publish weekly. An oil tank removal business used this to generate steady posts from their daily call volume.
What I did was I created a podcast for the business, which in, you know, oil tank removal, what I did was I recorded all my sales calls, and then I would take them, and I would get the permission from the clients, but then I would take out their name, and their address was a sales call. So they were like, how much does it cost? How long does it take? What happens if it leaks? All these questions that everybody wanted answers to. And I basically put, like, a little intro from Fiverr on there, and then I posted it on my site, transcribed the content, pushed it onto the site for the algorithm. It was nuts because, like, every week I was putting out new content because I was doing five, six, seven sales calls a day. So I had great content to just put out there.
