Phil Risher shows how to reactivate old customer lists for new revenue. An HVAC contractor with 6,000 dormant contacts generated $250,000 in additional revenue by sending one email per month for a year. The tactic: find past customers and invite them back through regular outreach.
So some of the ways we did this was we literally just looked at people that we serviced last year at this time, and we sent them an email that it's been a year since we've done service. So now it's time to get back on the books. There's a huge opportunity that people are not sending emails or text messages to their past prospects and customers, and they're missing out. We had a company that we— they— it was a 6— they had 6,000 people in their database, an HVAC contractor. They never emailed them once. We sent out one email every single month for 12 months. And they generated $250,000 in revenue just from sending out 12 emails. So it definitely works. It's just about having a consistent message and cross-selling and asking people to come back into your funnel.
