An electrical contractor offered $500 off a generator in an email, then followed up with everyone who opened it to book estimates. Three people who responded turned into $64,000 in sales. Your email list is a sales tool, not a newsletter.
This email framework generated $64,000 for an electrical contractor. Here's exactly what we did. First, we sent out an email in the subject line, we put $500 off a new generator. In the body of the email. We educated the customer, answered frequently asked questions. We had a strong call to action. We added a customer testimonial, and then we had a call now or schedule service inside of the email. But here's the kicker. What we did from there was we took this email. Every single person that opened it, we know that they're interested because they clicked on something that said $500 off a new generator. Then we took those people and we sent them a separate email. That email in the sub your area and inside of that body, we said, hey, Phil, we're going to be in your area next week doing an estimate for a new generator. Wanted to see if we could stop by and give you one. Three people responded to that email, which generated $64,000 in estimates. Most people are sending out emails, but they're not turning it into a sales opportunity inside of their business. Here's the framework on how to.
