Email newsletters with 34-46% open rates aren't just content. Use them as a sales pipeline: after each send, have your team call the people who opened or clicked with a specific pitch about what they just read.
Our newsletters get probably the best open rates that I've seen for all of our clients. We're getting anywhere from 34% to 46% open rates and the industry average is 19%. So if we are ever slow, what we recommend is I can send you a list of who opened those emails and who clicked on those emails and then have the team call them and we can give them a blurb about what the email newsletter was about. Hey, like we're going to be in your area in 2 weeks to do this. And it can be like whatever relates to the actual email. And then we can see if we can book them that that way. We're also getting a good click-through rate. The industry average is about 1.5% and ours is about 2 to 3%. So we're doing really good there.
