A short spoken tip from a home-service business owner explaining that passive distribution of business cards doesn’t generate referrals. Instead, proactively visit partner offices (e.g., bring breakfast/donuts), run a short educational session (lunch-and-learn) about the B2B referral program, provide flyers, and offer monetary incentives to encourage technicians to refer customers.
You're on a job site, you hand someone your business card and they say, yeah, of course I'll refer you. And you never hear from them again. This happened every single day at my home service business. And here's how we fixed it. We said, here's my business card. What I'd love to do is bring donuts to the office on Tuesday morning. When your technicians are there, talk to them about our B2B partnership program where when they send us customers, we send them money. I'm going to bring donuts in a lunch and learn or breakfast and donuts. I'm going to educate them on our service so that way they have all the knowledge when they go out to their customers that they can pitch our services. A lot of people stop at here's my business card, and they never hear from them again. What you need to do is double down and go to breakfast. Bring donuts and educate them. Give them some flyers to hand out to their customers and get them bought into the idea of referring your business.
