Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

your old leads arent dead, youre just not working them. #shorts

18 Apr 2025 · 1 min

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0:42

Phil Risher shows how one company increased revenue 20% by re-engaging old estimates with a monthly email offering 10% off, then having salespeople call when someone opened it. The sequence ran automatically each month on all unclosed prior-year estimates.

Questions this video answers

20%

10% off the prior estimate.

Every month (for estimates that didn't close the prior month).

An internal notification sent to sales when someone opened an email from the sequence.

Chapters

We actually had this customer that we were working with, and they increased their revenue 20% just by working their old leads and estimates. And here's exactly what we did. All the estimates that they did the prior year, we took all those estimates and we put them into a sequence, and we said, hey, get 10% off of this estimate. Now it's in their shoulder season, so it's like, get on the schedule. We can do it tomorrow. We also have discounted pricing for material that was from last year. And all these people were like, yeah, let's sign up, sign up, sign up. We had that running every single month for all the estimates that they didn't close the prior month, whether they just fizzled out or they didn't close. And we also set up an internal notification to go to the sales people. So that way, anytime someone opened an email from them that was inside of the sequence, it would then call them, because clearly they're probably interested in getting this done. Don't just discredit all of your past customers, past prospects, because they could turn into customers.