A sales rep doesn't need to hit every possible need. Instead, identify the specific problems your prospect actually has and light up only those squares. Your job is to diagnose their issue and guide them toward a solution, making them the hero.
The key though is just like bingo, you don't need all the lights on the board to light up. You need the right ones that match your card. Yes. So to me, what you need is you need a salesperson who understands the lights to light up on that bingo board to get them to trust you, to understand how you solve their problem, and only then will they sign on the contract. The education is, it's really up to the sales rep to determine as they're doing discovery with that client, when they're examining and doing a diagnosis of what the problem is, to understand the path they to take on that bingo board in order to get them bingo, which is a contract, which is a problem solved. You don't need to be the hero. You actually need to be the guide to make sure they are the hero of the story of fixing whatever problem that they have.
