Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Your tech walked out of a 20k job

29 Jul 2025 · 1 min

Watch on YouTube

0:37

A short YouTube segment (Phil Risher) advising businesses—especially HVAC contractors—on designing tiered incentive and referral programs. Recommendations include paying tiered referral fees for large installs (examples: $250–$500), spiffing technicians for five-star reviews ($20) and technician-generated referrals ($30), and embedding referral requests into the post-sale checkout process so technicians promote personal referral programs.

Questions this video answers

Pay up to $250 or up to $500 (speaker suggests tiered amounts in this range).

$20 (suggested spiff for five-star reviews).

$30 (suggested spiff for technician-produced referral).

Chapters

A good program is making sure you incentivize every single piece of the puzzle, one being the customer or the partner. Maybe it's property manager or another contractor or a homeowner. You want to make sure you incentivize them and do it on a tiered basis. If somebody is giving you a $20,000 install referral, I would suggest paying all the way up to 250, all the way up to 500 bucks. That would still be much lower than your cost per acquisition. For a lot of H Vac contractors locally, I would highly suggest spiffing a technician when they get a five star review to give them 20 bucks, 30 bucks if they're producing a referral. That's basically a tech generated lead. That way he is incentivized. He checks out of the home. This is a part of the post sale checkout process. He's introducing the personal referral program and he really cares about it.