Phil Risher explains why branded trucks create impressions but don't close deals. His solution: identify people who see your truck, then retarget them with ads on Meta, Google, and streaming platforms to turn that offline visibility into actual leads.
Home service companies have done the hard work. They've branded themselves and their vehicles, and usually in a really, really effective way. They just don't have the ability to take that to the next level, capture that what I'll call wild impression, the truck being seen out on the road or in a neighborhood or in the communities that they're already doing work in and they want more work in. Yeah. And so what we do is we help them understand who's being exposed to those trucks every day, and then, more importantly, give them the ability to now digitally retarget. Serve ads through meta like Facebook, Instagram, but Google, you could serve ads through streaming audio and OTT or connected video even. So now your ability to target the people that are already exposed to your brand through your trucks is limitless.
