Phil Risher breaks down why your website loses leads: visitors leave in 10 seconds on mobile if they don't see a clear next step. Add sticky headers, chat widgets, and estimate calculators within 30 seconds, or traffic alone won't convert.
Phil Risher
April 7, 2025
Longer than 10 seconds
30 seconds
There's a couple things on a website that you have to look for. The big ones that we always look at that's going to actually convert is you have to have this sticky headers on mobile. So when you go on your mobile site, if it takes you longer than 10 seconds to turn into a customer on your own website, that's a problem. The other things when you go onto your actual desktop is having a chat widget, having an estimate calculator, these are all basic things that you need to have on a website that's going to convert leads into traffic. Most people don't focus on the actual conversion tools. They just think, oh, if I get an SEO optimized website, people are going to come to my website and read. The fact is people are saying 30 seconds on a website, if you don't have the tools there for them to convert into a lead, you're going to miss out on those leads. Make sure you have the right call to actions, then make sure you're getting the right people onto the website and you're going to get more leads from.
