Phil Risher explains how to turn website visitors into qualified leads with an online estimate calculator. Collect name, email, phone, and three qualifier questions, then show a price range. One home-services site got 100 extra leads, about 5% of traffic.
This was one of the things at the home service business that I was working at that we implemented was an estimate calculator. What we found is that 3 questions is good. So you want to have their name, email, phone number, and then 3 questions. Usually it could be like residential or commercial, square footage of the home or type of home, and then one other qualifier. And what we found with implementing this was they generate an additional 100 leads from their website. So about 5% of their website traffic into leads by implementing an estimate calculator on their website. Pretty much any business, you could have an estimate calculator for pretty much anything and give them a ballpark number of it's going to be $200 to $800. $100, and then you start that cycle again.
