83% of customers say they'd refer their home service provider, but only 29% actually do. Phil Risher says Refer Pro closes that 54-point gap by converting the referrals people already want to make.
83%
29%
54 percentage points
83% of your customers in home service are willing to refer you. You've built the trust, you've done the hard work. What we found is only 29% and oftentimes much less actually do refer you. In essence, this problem that Refer Pro is solving is this 54% delta of customers who would otherwise refer you, but who are not for whatever reason. That's the pain point. I think we talk to a lot of home service businesses who get a lot of referrals and word of mouth. And that's true. That's great. That's that organic piece of customers who will refer you regardless. But I think as a business owner myself and working with companies, there's so much juice left in that squeeze of potential referrals lead to direct revenue. We know that referrals convert at the highest ratio. We know they're less expensive. You can take your marketing engine and then supplement it with follow on referrals.
