Phil Risher says businesses without Google Local Service ads are handing leads to competitors. Less than 50% of companies run them, and having more reviews doesn't matter if you're not bidding on these pay-per-lead ads. Complete your profile and manage them monthly to capture the top spot on Google.
Pay-per-lead model.
Typically less than 50% of companies (speaker's claim).
A common issue we see is people do not set up Google Local Service ads for their business. If you have a bunch of Google reviews and you're not doing Google Local Service ads, you're guarantee you're missing out on leads. The reason that Google Local Service ads are so great is because it's a pay per lead model. If you have more reviews than your competitors and you're showing up in the map pack, but you're not doing Google Local Service ads, I guarantee that you're missing out on leads. So the biggest thing is set up Google Local Service Ads, manage it on a monthly basis, make sure that it's actually working for you, and everything's filled out, and you should get leads because it's the number one spot on Google. Typically, less than 50% of companies actually are running Google Local Service ads, which means they're just letting revenue walk right out the door.
