What three factors does Phil Risher say Google ranks businesses on?

Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

youre not ranking on Google because Google doesnt know who you are #shorts

21 May 2025 · 1 min

Watch on YouTube

0:30

A short YouTube clip by Phil Risher explaining why a business may not rank on Google Maps/search: Google primarily uses (1) the business name (including service keywords), (2) business location/proximity to searcher, and (3) prominence measured by number/quality of reviews. The clip advises matching name and service, being locally located, and collecting reviews to improve visibility.

Questions this video answers

Business name, location/proximity, and prominence (number of reviews).

Chapters

Google ranks you on these three factors. First, the name of your business. If your name of your business doesn't mention the service that you offer, it's going to be hard to be shown in the map pack. Second, your location. If you're not located in the specific location that you're trying to rank for, it's going to be hard to rank because Google use your proximity as one of the main factors for how they rank people. And the last one, this is the most competitive factor, is your prominence or number of reviews. You could have your service and your name. You could be located in that area. But if you don't have enough reviews, Google's not going to show you. If you have the most reviews in your area and your business name matches, you're going to be shown. Simple as that.